Prior to my involvement, the program's branding over-relied on generic JPEG textures and overall had an unremarkable design, as seen in the graphic on the right. I addressed this by using certain visual elements reminiscent of technology, linear glitches, lines, and halftones to appeal to the program's target audience (young adults with an interest in video games) while maintaining the modern corporate aesthetic dictated by Miami University's branding guidelines. To add visual interest, I also use imagery from the specific games played in the program, and more importantly, candid photography of the teams' players.