a back arrow image

the bell club

brand personality
Grassroots / Friendly / Educational
‍
the bell club is a Cincinnati-based group for women and gender-diverse individuals to foster community and encourage education about the social and political issues that impact everyday lives.
deliverables
I had the opprotunity to mold the bell club's brand from the ground up, conducting field research to eventually develop the visual identity. In developing the brand, I created . Some of those graphics include:
‍
•  Logo design
•  Social media posts
•  Posters
•  Discord emotes
•  Zines
•  Buttons
•  & more
The Bell Club event flyer with a red background, featuring a green-tinted photo of a person with a bandaid overlayed by a stethoscope shaped like a heart, along with event details and suggested media titles.Seven colorful panels explaining the Bell Club's November topic on community, DEI definitions, and ending with the club logo and Instagram post example.Branding board for The Bell Club featuring primary logo of a person with floral hair reading a book, secondary logo with club name in yellow on green, a yellow logomark of the person reading, and submark with book and club name in yellow on red, color palette of green, yellow, red, pink, cream, typography examples in Londrina Solid and Lexend Regular, and design elements including iconography, duotone, grain, and collage.Seven colorful panels explaining the Bell Club's November topic on community, DEI definitions, and ending with the club logo and Instagram post example.Branding board for The Bell Club featuring primary logo of a person with floral hair reading a book, secondary logo with club name in yellow on green, a yellow logomark of the person reading, and submark with book and club name in yellow on red, color palette of green, yellow, red, pink, cream, typography examples in Londrina Solid and Lexend Regular, and design elements including iconography, duotone, grain, and collage.Branding board for The Bell Club featuring primary logo of a person with floral hair reading a book, secondary logo with club name in yellow on green, a yellow logomark of the person reading, and submark with book and club name in yellow on red, color palette of green, yellow, red, pink, cream, typography examples in Londrina Solid and Lexend Regular, and design elements including iconography, duotone, grain, and collage.
process
The direction given by administration was that the club needed something with bold colors and distinctive iconography that represented

The selection of fonts I picked are all hand-written, meant to  
GIF of the development of the bell club logo, starting from the sketch to the final vector.
The figure with an afro represents bell hooks, specifically in the iconic photo of her in her youth that i. Flowers represent growth, renewal, and rememberance, and the book represents knowledge and learning—all concepts that the bell club stands for. The style of the logo, along with other elements of the brand, use thick, angular lines reminicent of hand-carved linography.
a logo that reads Suhayla Batal
Dark red envelope icon
suhaylabatal@gmail.com
Dark red map location pin icon with circular cutout in the center
Cincinnati, Ohio
Linkedin logo image