bonny miss brand refresh
brand personality
Cute / Friendly / Sweet / Youthful / Authentic
Bonny Miss is a family-run business that sells handcrafted crochet goods made unique through the close attention-to-detail given to every product. They began doing by doing local markets in the Cincinnati area, and have now expanded to an online store-front for their business.
Bonny Miss is a family-run business that sells handcrafted crochet goods made unique through the close attention-to-detail given to every product. They began doing by doing local markets in the Cincinnati area, and have now expanded to an online store-front for their business.
deliverables
Bonny Miss asked for a refreshed look for their social media branding preceding their grand website opening, incorporating elements from their original logo design, as well as updating signage and business cards for in-person markets.
• Social media brand identity
• Website announcement graphic
• Reels/TikTok advertisement
• IG post templates
• Business card
• Banner
• Stamp design
• Sticker illustrations
• Social media brand identity
• Website announcement graphic
• Reels/TikTok advertisement
• IG post templates
• Business card
• Banner
• Stamp design
• Sticker illustrations
process
The logo and the image provided on the right started as the basis for my brand refresh for Bonny Miss. After doing research, I found that many small craft businesses leaned into the colors red and pink, and pink especially. Pink, a derivitive color of red, evokes passion and youthfulness, which suites the young target demographic of many craft businesses such as Bonny Miss. I decided to include the spectrum of the rainbow to further invoke youthfulness and offer a wider color palette.
The logo originally provided is black and red, but I decided to steer the brand away from the use of a solid #00000 black, and rather use a friendlier, more marketable dark shade of brown. The red I incorporated throughout the elements of the brand.
suhaylabatal@gmail.com
Cincinnati, Ohio
